Creative Direction &
Photography
branding
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communication
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strategy
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photography
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branding – communication – strategy – photography –
I do
art direction
branding &
photography
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with passion
As a Designer, Art Director and Photographer, I have a particular focus on brand-based design & photography. By always considering these three disciplines holistically, I bring a unique perspective to the world of Branding. The result: visual storytelling based on a deep understanding of aesthetic creativity and strategic brand values.
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The holistic and strategic understanding of a brand is fundamental for the development of any brand communication. Good Art Direction identifies overarching communication goals and links them to the understanding of a brand. Only then a effective combination of message and brand can emerge.
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A brand is the internal and external perception of a company. It is based on clear values and emotions to differentiate a company from competitors - both visually and in content. In times of growing touchpoints, the holistic approach of a brand is therefore getting more and more elementary.
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Photography plays a central role for brands, as it contributes significantly to the creation of a strong visual identity. It enables brands to communicate their story, values and uniqueness through images.
Berliner Philharmoniker
Every year at the end of June, the Berliner Philharmoniker take a summer break - this break was simply declared to be what companies usually do when they temporarily close their doors: Take inventory.
campaign
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art direction
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campaign – art direction –
fritz-kola
fritz-kola has always been a positive rebel. Time to get a bottle that reflects the brand’s young, rebellious attitude
branding
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product design
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packaging design
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branding – product design – packaging design –
SEE ALL
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SEE ALL –
Say hi, hello
or something else
Have a question or looking to collaborate? Feel free to drop me a message! I'm here to discuss your ideas, projects, or any inquiries you may have. Looking forward to connecting with you!